In a groundbreaking initiative, the Subsecretariat of Tourism, the Subsecretariat of National Assets, SERNATUR, and the Santiago Metro have launched new designs for the Bip! transportation cards, inspired by Chile’s five macrozones and the Heritage Routes promoted by the Ministry of National Assets. This new venture aims to foster sustainable tourism by connecting citizens to Chile’s unique cultural and natural treasures.
The theme of the launch, “Chile is Yours, Territory for All: Your Journey Starts Here,” reflects the inclusive vision of this project. The Bip! cards will not only provide an easy way to navigate the Metro system but also encourage exploration of Chile’s rich cultural heritage, all while promoting eco-friendly tourism practices.
Purpose of the New Bip! Cards
The primary objective of these specially designed Bip! cards is to raise awareness of Chile’s diverse Heritage Routes, which are based on significant cultural, historical, and natural landmarks located in state-owned lands. By incorporating these Heritage Routes into the everyday experience of Chileans and visitors alike, the project seeks to enhance the appeal of these destinations and support the sustainable development of local tourism.
Each card design is rooted in one of the five macrozones of Chile, offering a glimpse into the country’s multifaceted landscapes. These macrozones include the North, Central, South, Patagonia and Antarctic, and Island regions, each rich with unique geological features and cultural significance. The Bip! cards will serve as a tangible representation of these areas, allowing users to carry a piece of Chile’s heritage with them while using the Metro.
Availability and Purchase Locations
The Heritage Routes Bip! cards will be sold in stages, with the Central Macrozone being the first to be available for purchase. The cards will be sold at specific Metro stations in Santiago, making them easily accessible to commuters. The designated stations where the new cards can be obtained include:
- Moneda Station
- Universidad de Chile Station
- Baquedano Station
- Tobalaba Station
These strategic locations ensure that both locals and tourists will have access to the new cards, integrating the promotion of Chile’s heritage into everyday travel.
Card Designs Representing Chile’s Rich Heritage
The Bip! cards will feature distinct designs, each one symbolizing the unique characteristics of a particular macrozone. Here are the designs based on Chile’s Heritage Routes:
North Macrozone: The Altiplano, Atacama Desert, and Valle de las Estrellas
This card showcases the stark beauty of northern Chile, home to the high-altitude desert landscapes of the Atacama Desert. The card’s imagery highlights the Valle de las Estrellas, a striking natural formation. Additionally, the “Cultura Chinchorro” Heritage Route is featured, which explores the ancient Chinchorro mummies, one of the oldest examples of mummification in the world.
Central Macrozone: Urban Experiences and Wine Routes
This card represents Chile’s central region, blending urban life with rich agricultural history. It highlights the cultural vibrancy of Santiago and the iconic city of Valparaíso, both of which are included in the “Santiago en el Corazón” and “Valparaíso Popular” Heritage Routes. These areas are renowned for their lively arts scenes and world-class wine production, which is integral to the region’s identity.
Southern Macrozone: Rivers, Lakes, and Volcanoes
The southern part of Chile is known for its lush forests, crystal-clear lakes, and towering volcanoes. This Bip! card highlights the “Budileufü-Lago Budi,” “Araucanía Andina,” and “Humedales del Biobío” Heritage Routes. These areas are crucial to the conservation of Chile’s biodiversity, with an emphasis on sustainable tourism that helps preserve the region’s pristine environment.
Patagonia and Chilean Antarctic Macrozone: Glaciers, Mountains, and Unique Landscapes
The breathtaking landscapes of Patagonia and the Chilean Antarctic are captured on this card, showcasing stunning locations like the “Glaciar Río Mosco,” the rugged “Dientes de Navarino” mountain range, and the dramatic “Monte Tarn.” These areas are characterized by their remote beauty and are ideal for eco-tourism and adventure travelers seeking unique experiences.
Island Macrozone: The Juan Fernández Archipelago, Chiloé, and Rapa Nui
This card focuses on the rich cultural and natural heritage of Chile’s island regions, including the Juan Fernández Archipelago, Chiloé, and the iconic Easter Island (Rapa Nui). The “Te Ara o Rapa Nui” Heritage Route highlights the history and mystique of Easter Island, home to the world-famous Moai statues and a UNESCO World Heritage site.
Promoting Sustainable Tourism
The launch of the Bip! cards aligns with Chile’s broader goals of promoting sustainable tourism and fostering local economies through heritage tourism. By encouraging citizens to explore their own country’s historical and natural gems, the initiative helps raise awareness about the importance of preserving Chile’s cultural and environmental landmarks for future generations. These cards also serve as a unique souvenir for visitors, making it easier for tourists to engage with the country’s diverse regions.
The Heritage Routes Bip! cards offer a perfect blend of modern convenience with cultural exploration, making it easier for both locals and visitors to enjoy the beauty and history of Chile while supporting sustainable travel practices.
